Solutions for product launches
High-impact reveals that leave lasting impressions and generate buzz.
What we do differently for a launch
The reveal is prepared like a stage cue. Three things follow from that.
The reveal is rehearsed without the product
A mock-up at the exact dimensions stands in for the object through every rehearsal. Light, sound and video cues are set against it, and the real object simply occupies a position already dialled in.
We light for the lens before the eye
Checks happen on camera and on a phone, not only from the control position. A lacquered surface throws sources back as hard highlights, and that only shows up in the image.
Everything is designed to travel
Self-supporting structures rather than ceiling rigging, measurements recorded, content authored to the tightest format on the tour. The second city then costs transport, not a new design.
What we bring in most often, and why
3D design and rendering
A brand team signs off on an image, not on a rigging plan. The render shows exactly what the room and the lens will see at the moment of the reveal, and that is where the arguments about colour and angle get settled, not the night before.
Audiovisual production
A reveal is a timed sequence where music, light and image land together within half a second. Split between three suppliers the sequence drifts, and drift shows on screen better than anywhere else.
Equipment rental
A launch tour replays the same kit in four cities in ten days. What matters is identical gear available across the whole period, not the best price on a single date.
What a reveal needs
Browse the catalogueA plan built around one object rather than a stage: tight shuttering on the product, control of reflections on polished surfaces, and a fade slow enough to film but crisp enough to surprise.
An exact brand image rather than a large one: colour calibration outranks screen size when a logo is involved. A media server so content plays frame accurate, never a laptop running direct.
The product plinth is designed like furniture: high enough to bring the object to standing eye level, rigid enough not to vibrate, and a cover whose fall is rehearsed as much as anything else.
Anything that enters the frame carries the brand or disappears. Graphic wraps on visible surfaces, a photo wall at the entrance, and masking over everything that belongs to the venue.