Skip to main content
IDEACONCEPT
IdeaConcept
Market

Solutions for galas and evening events

A ballroom, round tables, dinner service under way and twelve awards. We build the sound, the light and the image in a room that was never built for one.

Benefit galasRecognition nightsAward ceremonies

What we do differently when it is a gala

The rest of the process does not change. These three exist because a gala always fails in the same places.

01

We draw the room from the worst seat

The plan starts at the last table, at seated eye height, not at the control position. That viewpoint sets the bottom edge of the screens and the height of the stage before a single piece of gear is chosen.

02

The run of show is written to slip

Blocks chained on cues, not fixed clock times. When service runs twenty minutes late everything moves together with nothing rewritten, and nobody in the room notices.

03

One white point, agreed with the photographer

The colour temperature of the front light is set before doors, and the warm wash stays on the tables and the walls. Faces get one light and one only, and there is nothing to fix afterwards.

What a six-hundred-cover room actually needs

Browse the catalogue
Audio

Distributed cabinets rather than one big hang: under four metres a line array covers the first three rows and misses the back. A delayed fill a third of the way in, the low end cleared so the rattle of cutlery does not climb into the voice, and two wireless microphones at the lectern, one of which will never be used.

Lighting

Three layers that never mix: neutral front light for faces and photos, a warm wash on the tables so the room stays alive through the meal, the sponsor's colour on the walls and nowhere else. Moving lights hold still through service; they work the awards and what comes after.

Video

Two or three screens spread across the width rather than one in the centre, because half the guests have their back to the stage and the screen is their only view of the award. The bottom edge clears standing heads, and the height of the winner's name is set from the last table before the size of the screen is chosen.

Staging

A sixty-centimetre deck: lower and the centrepieces hide the lectern from the back; higher and the speaker leaves the camera frame. Skirting on three sides, carpet on the deck so heels do not land in the microphones, and an access ramp fitted by default rather than on request.

Your gala

Tell us the room and the date. We will tell you what it allows.